Without marketing, the fact that you’ve built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. Your engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in coordinating those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, you will develop essential marketing skills
Up to this point in your career, you have been a successful employee or individual contributor, or have recently been promoted to manager. You have developed skills to be successful in your field. In this course, you will learn the practical skills you need to be an effective leader in your organisation.
Businesses are constantly looking for innovative ideas that will put them one step ahead of their competitors. In order to arrive at a truly new idea, a team leader or manager must understand how to manage the innovation process. This course offers effective managerial strategies that address the organizational aspects of managing a creative team, supporting that creativity, moving an idea to implementation, and troubleshooting ideas to help guide a team through the innovation process
You’re the manager of a team of people from different generations and you need them to cooperate, collaborate, and deliver maximum performance. You will recognise how generational differences affect your team’s performance and conduct, and you will change problematic behavior, leverage generational assets, and hire and retain members of a specific generation to complement your team.
This course teaches students how to be effective team members. Students learn how to communicate effectively, adapt to various personality styles, overcome common problems, work on aspects of verbal and nonverbal communication, create a supportive team environment, understand the source of team conflict, and employ different conflict resolution styles. Course activities also cover resolving conflict, avoiding the negative consequences of conflict, maximising real benefits, reaching consensus, and making positive contributions to team decisions.
As you continue to grow and develop as a professional, you will increasingly be expected to use mentoring skills to help others reach their fullest potential, enhance their capabilities, and accomplish more work with fewer resources. In this course, you will identify your mentoring goals and clarify what you hope to accomplish through mentoring. You will determine the type of mentoring method that will best suit your goals, identify methods of getting started either as a protege or mentor, and identify ways of nurturing others’ hidden talents, and you will explore methods of formally closing a mentor relationship.